Brand Executive

Idealseed Resources Sdn Bhd Logo

Idealseed Resources Sdn Bhd

Kuala Lumpur, Kuala Lumpur

Created Wed, 2 Nov 2022

We are looking for an Senior Brand Executive to support the senior regional brand manager in developing, overseeing executing marketing plans, brand launches, manage the existing portfolio of products and implement, track and optimize insight-driven marketing campaigns across online and offline channels。
Prefer someone that is more in tune to modern trade channel Guardian/Watsons/Sasa/ other related pharmacy.

Key Responsibility Area - Support Marketing Planning & Execution

  •  Plan and implement an annual marketing activity including digital marketing campaigns, BTL/Trade Marketing promotions (in-store, roadshows, direct mailers, POSMs) and innovations
  •  Based on market and consumer insights, support the development of integrated marketing and budget plans that meet business objectives
  • Proactively partner with Commercial and Cross functional teams in deliverables including KPI tracking and execution
  • Track KPIs and optimize marketing activities based on business results
  • Manage creatives and content and work closely with creative team
  • Support the development of digital & social media strategies for the Malaysia Market to raise brand awareness, drive traffic and sales
  • Offer any adhoc support to Brand manager/as advised
  • Work with agencies and third party suppliers to deliver the marketing plan in a timely and cost effective basis

Mandatory Experience and Qualifications

  • Minimum 3-6 years in FMCG industry including hands-on experience in supporting the creation of compelling  digital and BTL marketing strategies that have led to achievement of business KPIs.
  • Bachelor of Commerce/Marketing or other relevant tertiary qualifications would be advantageous

Mandatory Competencies

  • Self starter self motivated, takes initiative and loves to see the results of their actions
  • Interpersonal savvy ability to establish rapport at all levels, build constructive and effective relationships and be a good team player
  • Negotiation and Conflict Management - negotiates skillfully in tough situations and settles disputes.
  • Outcome and results-focused
  • Ability to work in a fast moving, entrepreneurial environment and quickly adapt to business needs and meet tight deadlines
  • Superior project management skills
  • Superior written and verbal communication skills
  • Superior analytical, data synthesis and reporting skills
  • Understand & up to date with the trends in digital marketing 
  • Strong track record of consistent in market delivery.